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Unlock your full potential on TikTok for Business

TikTok is the world's hottest app, giving you ways to engage with audiences on a whole other level. Check out our latest news and insights below to help you elevate your TikTok game. Want to learn more about how Emplifi can help?

Emplifi TikTok Desktop
50%of the US population over the age of 18 are active TikTok users. (Statista/Kepios)

TikTok insights and news from Emplifi

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Gain insights into social media trends, channel growth, engagement data, and customer response times with Emplifi's social media benchmark analysis.

Top image: How to get followers on TikTok

How to get followers on TikTok: A guide for brands

For some brands, gaining real traction on TikTok can seem like rolling a huge boulder uphill. With this guide, we take the mystery out of the process, and give you a roadmap for gaining steam with followers.

Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

[Report] Meeting the demands of the modern customer

Explore the impact of "authentic" content on modern purchase behaviors, based on a survey of over 2,000 consumers.

What makes TikTok influencers tick

What makes TikTok influencers tick?

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

Top image: How to go live on TikTok

How to go live on TikTok

TikTok LIVE is quickly becoming a key channel for marketers wanting to connect with their customers in a new way. This step-by-step guide will give you the confidence to take your brand LIVE today.

Select Emplifi to Grow TikTok Audiences

International Brands Select Emplifi to Grow TikTok Audiences

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

Top image: Instagram vs. TikTok Q3 trends

Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs that up. But which performs better, Instagram or TikTok? We've got the numbers.

Top image: Why #TikTokMadeMeBuyIt is so effective for brands

Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what makes the TikTok hashtag so popular and effective at getting consumers to spend.

Finding your voice on TikTok: 9 steps to success

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

Just some of our clients who we've helped get even more out of TikTok for Business.

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Paris Saint-Germain (PSG)

See how the professional football club increased video views, boosted engagement, and grew their fan base to over 25.4 million on TikTok.
Department of Culture and Tourism – Abu Dhabi Logo

Abu Dhabi Department of Culture and Tourism

See how our client used Emplifi to help power their paid and organic content to earn 1.9M Likes on TikTok for Abu Dhabi’s hidden gems.
Kapten & Son logo

Kapten & Son

See how one of the leading lifestyle accessory brands reached new audiences on TikTok by staying on top of the latest trends and adapting the tone of their content.

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See how our proven social media marketing and deep analytics solutions can help you reach your full potential on TikTok
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