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What is an organic TikTok strategy?

Definition: Organic TikTok Strategy

Organic TikTok Strategy refers to a method used by brands and creators to get impressions and engagement on TikTok videos without paying to have those posts sponsored in the app.



More great insights and news from Emplifi

Why TikTok Is More Than a Social Media Platform

4 reasons why TikTok is more than a social media platform

Boasting over 1.5 billion users today, it's time for brands to see TikTok as something that has transcended being more than just a social media platform.

Top image: Instagram vs. TikTok Q3 trends

Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs that up. But which performs better, Instagram or TikTok? We've got the numbers.

Top image: Why #TikTokMadeMeBuyIt is so effective for brands

Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what makes the TikTok hashtag so popular and effective at getting consumers to spend.

Top image: How to get followers on TikTok

How to get followers on TikTok: A guide for brands

For some brands, gaining real traction on TikTok can seem like rolling a huge boulder uphill. With this guide, we take the mystery out of the process, and give you a roadmap for gaining steam with followers.

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Gain insights into social media trends, channel growth, engagement data, and customer response times with Emplifi's social media benchmark analysis.

Finding your voice on TikTok: 9 steps to success

Finding your voice on TikTok: 9 steps to success

TikTok is the hottest entertainment platform on the market today. Finding your brand's voice on it is crucial if you want to truly connect with your audiences. Here are some tips to help you.

What makes TikTok influencers tick

What makes TikTok influencers tick?

With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?

Top image: How to go live on TikTok

How to go live on TikTok

TikTok LIVE is quickly becoming a key channel for marketers wanting to connect with their customers in a new way. This step-by-step guide will give you the confidence to take your brand LIVE today.

TikTok Marketing Partner

Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video

Brands will be able to use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

[Report] Meeting the demands of the modern customer

Explore the impact of "authentic" content on modern purchase behaviors, based on a survey of over 2,000 consumers.