What is mobile eCommerce?

Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

Emplifi Social Commerce Cloud gains traction with brands looking to optimize UGC, ratings and reviews, influencer marketing content, and live commerce to drive year-end sales.

[Infographic] How customers pursue authenticity on the path to purchase and loyalty

An Emplifi study gauged the impact of authentic reviews, ratings, and care on the customer journey.

How brands can harness word-of-mouth marketing

Take advantage of the referral chain created by word-of-mouth marketing to bring in abundant leads and improve your brand's conversions.

4 types of UGC you should be using (and their advantages and challenges)

With over half of consumers today looking for content from real people before they buy something, user-generated content (UGC) can play a major role in your marketing and commerce strategies. Here's what you need to know.

Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what makes the TikTok hashtag so popular and effective at getting consumers to spend.

How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between nailing your goals and falling just short. Let's talk about how.

[Checklist] How to get started with livestream shopping for your brand

Your brand is ready to hit "record" on launching a livestream shopping program. We've got you covered to make sure you have everything you need to make it success. Download our free checklist today.

Cutting through the noise: How review authentication brings eCommerce wins

Here's our look at how you can authenticate your reviews to ensure they hit the mark every time.