A micro-influencer is a social media user with a small, dedicated following, usually under 25,000 users. Micro-influencers can effectively promote a brand’s products because they have a strong, authentic connection with their audiences.
Emplifi named a leader in The Forrester Wave Social Suites. Access the report.
A micro-influencer is a social media user with a small, dedicated following, usually under 25,000 users. Micro-influencers can effectively promote a brand’s products because they have a strong, authentic connection with their audiences.
Some brands worry influencer marketing may impact brand authenticity. When done right, though, you can have both.
We dug deep into our own data to give you a full understanding of where the market is and where it's headed to give you the edge with your influencer marketing strategy this year and beyond.
Influencer marketing tiene un rol importante con las marcas en una estrategia de marketing hoy en día. Descubre los insights de Pixlee TurnTo (empresa de Emplifi) para tomar mejores decisiones en este año.
Pixlee TurnTo, an Emplifi company, surveyed influencers on a broad range of topics including payment terms, campaign involvement preferences, actual product use, and the importance of shared values.
Social media is playing a growing role in the customer journey. So, what do consumers today expect from their experiences with brands on social media? Gain key insights to power your social media strategy and drive business results on your social channels.
These are the top Instagram and TikTok beauty influencers brands need to watch this year. Find the best beauty influencer for your next campaign!
In these times of economic uncertainty, Finance influencers on Instagram and YouTube are growing at record speeds. What can Finance brands learn from these trends as they plan for the months ahead?
With TikTok, marketers have the ability to get creative working with new voices and more importantly, reach new audiences. So, what should you know to maximize your influencer marketing on TikTok?
Gain insights into social media trends, channel growth, engagement data, and customer response times with Emplifi's social media benchmark analysis.
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